Friday, 1 June 2012
LO1:
Task 1
Trainers
Reservoir Dogs: Six actors walk down a quiet street mimicking a famous scene form the film to "Little Green Bag" pausing at the end of the street for the camera to pan down to the actor’s feet which are sporting more fashionable footwear.
Fake Tan
Jump Girls: The advert runs through a series of women applying fake to both themselves and each other in brightly lit environments jumping up and down with glee all with gently bronzed skin complexions. The conclusion of the advert flashes back through them all showing them off out to various places looking much better than those surrounding them. Soundtracks “make me want to shout"
Bouncy Castle
Old people: The camera zooms in to close ups of several old people jumping up and down on a brightly coloured background with smiling faces. All the participants lay down flat on the bouncy castle wiggling their feet like children the camera pans out to bring the bouncy castle into view the slogan your only as old as you feel appears on the bottom of the screen with the company name beneath. Soundtrack for the advert will be "Van Halen-Jump"
Task 2
Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60)
http://www.youtube.com/watch?v=8mFY9O7tumQ
Form:Anti Realist narrative,Animation
Style:Dramatic-By giving the advert a consistent dramatic element it again suggest to the viewer a different style of living and by taking a popular culture medium in this case dance it helps to enhance the adverts impact. the tag lines suggest to the viewer that they themselves must partake and move to the "Reethym of lite" (wordplay constructed for obvious intended advertisement purposes)
Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes.
Computer Graphics:Shattering glass box,Teleporting
Techniques:celebrity endorsement.
Characteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing :
Jingles :
Music tracks: International Party "Siwzz Beats" (Global R&B artist with multiple endorsement and record contacts) Being a platinum artist the tracks he produced are in effect chart sellers enticing addtional buyers to purchase his on take on a classi footwera brand. Rating 4/5
Special sound FX:
Foot locker Nike Air Max 90 Advert "I am The Rules"
http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst
Form:Anti Realist
Style:Dramatic-By making this particular advert overly dramatic it entices the viewer to immerse themselves in a more adrenaline fuelled culture to metaphorically take themselves a step up in their social standing thus enforcing their tag line "I am The Rules".
Codes and conventions:Neon,Flashing,Rapid edits,Royalty free music.
Computer Graphics:Animation
Techniques:Self perception,social position
Characteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing:
Jingles:
Music tracks:"Peter Fox" by using an anti generic soundtrack it indirectly applies greater emphasis to the products being modelled and demonstrated on the screen making it more of a complimentary soundtrack as opposed to a celebrity endorsed chart topper but is nonetheless equally effective. Rating 4/5
Special sound FX: Rushes of air, Timpani Drum pound.
Move to the beat of London 2012 commercial - 2 minutes
http://www.youtube.com/watch?v=lYcsbNtlbvg
From:Realist narrative
Style:Dramatic-This advert takes advantage of the greatest sporting competition on the planet in which there are dozens of deeply globalised partners one such partner is coca-cola by using celebrity endorsement and Olympic competitors consuming their product it reaches every nation concerned thus advertising itself to all the know world with its reputation and both direct and subliminal advertising you ll find the beverage practically sells itself.
Codes and convention's:Artificial lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Characteristics of products or services:Brand identity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B-Global R&B artist with multiple endorsement and record contacts) Being a platinum artist the tracks he produced are in effect chart sellers enticing additional buyers to purchase Coca-Cola`s products. This is furthered enhanced by the use of pre recorded sounds comprised entirely from Olympic athletes performing in their niche element. Rating 5/5
Special sound FX:Athletes.
Happy Feet - James Villa Holidays
http://www.youtube.com/watch?v=tdwfxYHBdRQ
From:Realist Narrative
Style:Humorous-The chief style if not only detectable style in this advert is humour obviously intended to appeal to the target demographic of family's by incorporating key features into its content these include child's playtime swings,beaches etc ( imitable for the younger members therefore making it relate able and enjoyable.) Furthermore this benefits the parent if the company can provide the children with simple recreational activities facilitated by the children themselves it leaves additional time for the adults to relax (as seen during the advert in which an adults lower body can be seen rocking back and forth upon a hammock in the sunshine). in addition the adverts tag line is constantly applicable due to the fact that those concerned can be seen dancing with joy throughout.
codes and conventions:Mid shots,natural lighting,Happy Feet Soundtrack "Kermit the Frog"
Computer Graphics:None
Techniques:Celebrity endorsement.
Characteristics of products or services:-
Regulation:
Voice over:"James Villa Holidays(Terms and conditions,Booking details)"
Dubbing:
Jingles:
Music Tracks: Kermit the Frog "Happy Feet"- A recognisable skit from a critically acclaimed and award winning TV and film character who has though out the decades been associated with joy and laughter which the advert producer has attempted to capture the essence of within this minute long production instilling the same feelings of comfort and pleasure within the viewer as those of the characters depicted on screen. Rating 4/5
Special sound FX:
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair. Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, http://www.youtube.com/watch?v=Wy52yueBX_s literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
http://www.youtube.com/watch?v=dsnOxmp7zbM
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.
Trainers
Reservoir Dogs: Six actors walk down a quiet street mimicking a famous scene form the film to "Little Green Bag" pausing at the end of the street for the camera to pan down to the actor’s feet which are sporting more fashionable footwear.
Fake Tan
Jump Girls: The advert runs through a series of women applying fake to both themselves and each other in brightly lit environments jumping up and down with glee all with gently bronzed skin complexions. The conclusion of the advert flashes back through them all showing them off out to various places looking much better than those surrounding them. Soundtracks “make me want to shout"
Bouncy Castle
Old people: The camera zooms in to close ups of several old people jumping up and down on a brightly coloured background with smiling faces. All the participants lay down flat on the bouncy castle wiggling their feet like children the camera pans out to bring the bouncy castle into view the slogan your only as old as you feel appears on the bottom of the screen with the company name beneath. Soundtrack for the advert will be "Van Halen-Jump"
Task 2
Reebok Classics Presents: Reethym of Lite featuring Swizz Beatz (:60)
http://www.youtube.com/watch?v=8mFY9O7tumQ
Form:Anti Realist narrative,Animation
Style:Dramatic-By giving the advert a consistent dramatic element it again suggest to the viewer a different style of living and by taking a popular culture medium in this case dance it helps to enhance the adverts impact. the tag lines suggest to the viewer that they themselves must partake and move to the "Reethym of lite" (wordplay constructed for obvious intended advertisement purposes)
Codes and conventions:Mid shots,Wide angles,Close ups,Neon lighting,Strobes,Vibrant flashes.
Computer Graphics:Shattering glass box,Teleporting
Techniques:celebrity endorsement.
Characteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing :
Jingles :
Music tracks: International Party "Siwzz Beats" (Global R&B artist with multiple endorsement and record contacts) Being a platinum artist the tracks he produced are in effect chart sellers enticing addtional buyers to purchase his on take on a classi footwera brand. Rating 4/5
Special sound FX:
Foot locker Nike Air Max 90 Advert "I am The Rules"
http://www.youtube.com/watch?v=8JYDZagslHc&feature=fvst
Form:Anti Realist
Style:Dramatic-By making this particular advert overly dramatic it entices the viewer to immerse themselves in a more adrenaline fuelled culture to metaphorically take themselves a step up in their social standing thus enforcing their tag line "I am The Rules".
Codes and conventions:Neon,Flashing,Rapid edits,Royalty free music.
Computer Graphics:Animation
Techniques:Self perception,social position
Characteristics of products or services:Brand identity
Regulation:
Voice over:
Dubbing:
Jingles:
Music tracks:"Peter Fox" by using an anti generic soundtrack it indirectly applies greater emphasis to the products being modelled and demonstrated on the screen making it more of a complimentary soundtrack as opposed to a celebrity endorsed chart topper but is nonetheless equally effective. Rating 4/5
Special sound FX: Rushes of air, Timpani Drum pound.
Move to the beat of London 2012 commercial - 2 minutes
http://www.youtube.com/watch?v=lYcsbNtlbvg
From:Realist narrative
Style:Dramatic-This advert takes advantage of the greatest sporting competition on the planet in which there are dozens of deeply globalised partners one such partner is coca-cola by using celebrity endorsement and Olympic competitors consuming their product it reaches every nation concerned thus advertising itself to all the know world with its reputation and both direct and subliminal advertising you ll find the beverage practically sells itself.
Codes and convention's:Artificial lighting
Computer Graphics:Fireworks,LED Screen.
Techniques:Celebrity endorsement, Hidden and Overt advert
Characteristics of products or services:Brand identity,unique selling proposition.
Regulation:
Voice over:"Move to the Beat"
Dubbing:
Jingles:Coca Cola
Music tracks:Mark Ronson,Katy B-Global R&B artist with multiple endorsement and record contacts) Being a platinum artist the tracks he produced are in effect chart sellers enticing additional buyers to purchase Coca-Cola`s products. This is furthered enhanced by the use of pre recorded sounds comprised entirely from Olympic athletes performing in their niche element. Rating 5/5
Special sound FX:Athletes.
Happy Feet - James Villa Holidays
http://www.youtube.com/watch?v=tdwfxYHBdRQ
From:Realist Narrative
Style:Humorous-The chief style if not only detectable style in this advert is humour obviously intended to appeal to the target demographic of family's by incorporating key features into its content these include child's playtime swings,beaches etc ( imitable for the younger members therefore making it relate able and enjoyable.) Furthermore this benefits the parent if the company can provide the children with simple recreational activities facilitated by the children themselves it leaves additional time for the adults to relax (as seen during the advert in which an adults lower body can be seen rocking back and forth upon a hammock in the sunshine). in addition the adverts tag line is constantly applicable due to the fact that those concerned can be seen dancing with joy throughout.
codes and conventions:Mid shots,natural lighting,Happy Feet Soundtrack "Kermit the Frog"
Computer Graphics:None
Techniques:Celebrity endorsement.
Characteristics of products or services:-
Regulation:
Voice over:"James Villa Holidays(Terms and conditions,Booking details)"
Dubbing:
Jingles:
Music Tracks: Kermit the Frog "Happy Feet"- A recognisable skit from a critically acclaimed and award winning TV and film character who has though out the decades been associated with joy and laughter which the advert producer has attempted to capture the essence of within this minute long production instilling the same feelings of comfort and pleasure within the viewer as those of the characters depicted on screen. Rating 4/5
Special sound FX:
Task 4
The effect of advertisement on society is that we as the consumers are in 'need' of all these new fancy products. We need the latest fashion, we need to drink the latest energy drink and we need the latest gadgets.
These are the impacts that we are given as we listen/watch adverts, they attempt to tempt us into buying their products. If it’s a new hair product, they’ll boast how ‘alive’ your hair will look and feel, and that everyone will be in awe of your hair. Advertising using techniques to seduce you, humour you, befriend you and impress you all to achieve your desire of that particular product.
Adverts will always attempt to convince you that the latest version of this product or newest product is better than those previous to it, for example a Nikon advert may say that their newest camera is far better than any of the ones before it, that it has better quality and more features, telling you that you can’t take amazing photos without it.
Adverts will often try to create a memorable feature within the advert, something that will make you want to tell people about it – “have you seen that advert for the chocolate bar?”, word of mouth is a powerful way for adverts to market. A very popular advert would be the Phil Collins ‘Gorilla Drummer’ Cadburys advert, http://www.youtube.com/watch?v=Wy52yueBX_s literally a gorilla on the drums. Being unique and humorous it makes audiences remember the advert and want to share it with other people.
Adverts can also make the viewer want to feel sympathetic or guilty, such as causes asking for donations like the RSPCA, they show abandoned animals looking sad and alone, saying that situations like this will continue to happen if we do not donate a small amount every so often (usually per month), and then continue to show happy lives that animals lead in care of the RSPCA.
http://www.youtube.com/watch?v=dsnOxmp7zbM
Fast food adverts such as McDonalds adverts are targeted mostly towards children, marketing their playrooms, happy meals, birthday specials and new toys. They use fun characters such as Ronald McDonald and The Hamburglar. However since people started noticing how unhealthy their food actually is they’ve introduced new products such as their salads (however still atrociously unhealthy) and started to market to more mature viewers, promoting their new food in a more mature but still fun manner.
Adverts still try to capture that memorable catchphrase, for example McDonalds has “I’m lovin’ it”, Nike has “Just do it” and Xbox has “Jump in”. These catchphrases make the products and the companies themselves memorable, making us more familiar with them and products from them in the future.
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