LO2:

Idea 1-Pirates of the Caribbean: Pirates of the Caribbean montage running through jungle and towns to reach a shoe store when he arrives and is beaten to the last pair by a child who has paid on line. And then leaves with the shoes and Jack say why are the shoes are gone.
Percentage Approval Rating: 37%

Idea 2-Star Wars: Luke is told to go to the Dagobah system there he will meet Steve the local shop assistant and confronts Vader in the cave of evil at which point he is presented with a pair of shoes an cuts to the imperial march after killing the emperor closed with the iconic line that boy was our last hope, no there is another…shut up Steve. ( with regards to soundtrack in order to sell the advert as a effective and respectable parody it will preferably need to feature composition form John Williams symphony orchestra (producer of the original soundtrack).
Percentage Approval Rating: 22%

Idea 3- 300: recreate the iconic 300 battle sequence in which a Spartan warrior is injured and cries out about his blisters in which he is told this is Clark's and is promptly kicked into the store for a fitting and complains they don’t feel right and upon departure come across the master chief entering the store. This is preceded by a slow motion walking sequence of the Spartans. ( Once again with regards to the soundtrack i would desirably intend to include scores from the OST (original soundtrack chief among these would be Fever Dream in which i would have extracts lifted and dynamic loops engineered to create the most engaging effect).
Percentage Approval Rating: 59%

My target audience falls under a mix of C1 and B audiences, research into the film 300 and shoe adverts shows that C1 and B audiences are the most targeted audience for these productions. I will follow these typical audiences and present a shoe advert with the humour and style from the film 300. I will also incorporate a sense of humour from a gaming point of view with the term “Spartan” as the soldiers themselves are Spartans and from the game Halo the soldiers are called Spartans.

Pschographics essentially segments a market, for marketing purposes, by classifying potential customers by their attitudes and values. It is an alternative to classification by social grade.

There are a number of ways of doing this and some methods can be quite detailed but the classifications in a very simple (but very convincing) system, devised by ad agency Young and Rubicam illustrate how this works.:

• Succeeders: People who are successful and self confident. They tend not to buy aspirational products and follow they own ideas of what is a good product.
• Reformers: Creative, caring, altruistic, not brand conscious.
• Aspirers: People who want to "get on".
• Mainstreamers: The largest segment, conformists who buy "safe", big brand products.

A few examples from other systems show how else the classifications can work:

• Strivers: status oriented people who seek money, approval and social status. Obvious buyers of "aspirational" goods.
• Explorers: seek novelty and want to try new things. They are likely to be early adopters of completely new products.
• Constrained: they are the resigned and struggling poor. 
• My advert will more than likely fall inot the firing line of Mainstreamers ( those who purchse Brand products) and Strivers ( seeking the reputatuion and approval of their peers that generically comes with the acqusition of branded products.)

geodemography

Typically geodemography classifies an overall population or group of people into a number of types using a combination of various personal attributes such as the average household income, occupation, age of head of household, number of cars owned, life-stage and number of dependent children.
The market retail value of the nike Huraache trainers is roughly £38.98 geodemography allows me to determine that with regards to property value informs me that the recipients of the products are likely to be renting a one bedroom property within a built up urban area, due to their custom fit properties and cushioned under sol they are likey to appal to those who frequent a sports or health facility. Financially speaking they are likely to fall within the working class salary of 25-27 thousand English pounds per calender year.

http://www.tvadvertising.co.uk/

How much does TV Advertising cost?To work out the TV Advertising costs for a specific programme or channel, you will need to establish two things, firstly the average TV viewing figures and secondly the traded cost per thousand. For example, to advertise Nationally in This Morning on ITV1 in April 2010 buying adults, would be calculated as follows; Adults Viewers for This Morning = 1 million, ratecard cost per thousand for Adults in April 2010 = £8.21/1000. Therefore 1,000 x £8.21 = £8,210 per 30 seconds.

Calculating TV Advertising costsTV Advertising is sold per thousand viewers. The cost per thousands vary depending on the buying audience, the dayparts (Daytime/Peak/All Time etc) the channel and the month. The TV Advertising Costs shown in these charts highlight the actual ITV1 ratecard costs for Adults ABC1 and Adults 16 for each month in 2010. 

   

Agency Websites http://www.guerillascope.co.uk/tvadvertisnig/tvadverts/Clientsandcasestudies/tabid/3055/Default.aspx:

 

http://www.guerillavision.com/:Guerillavision is a creative advertising agency specialising in TV Commercials, Trailers, Show Reels and Events

http://www.thinkbox.tv/: Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90 per cent of the commercial TV market in the UK through their owned and partner channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV. Thinkbox was launched in February 2005.
Their portfolio of work includes multiple adverts for several global companies in which some examples can be seen below by following the designated links.
http://bcove.me/394gn2zn
The majority of thinkboxes adverts are linked by the fact that they are deeply connected to large multinational corporations and have played a heavy part in influencing popular culture over the last few years as the company have expanded and become deep rooted in several industries advertising departments.

TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.

This map shows the 13 different ITV advertising regions. As a network ITV1 reaches 26.1million homes, 48,640,000 adults and 8,599,000 children aged 4-15. Each region can be bought individually allowing advertisers to target specific regions.

For my advert i will produce it through GuerillaVision

and broadcast said advert on E4,Dave and Comedy Central.This is due to the fact that  GuerillaVision tend to lean towards production and development for adverts for a younger and more easily entertained audience. My selected channels cater best to my adverts needs.Dave appealing to a large male demographic,comedy central due for its comedic nature and E4 for its quirky advertising. The advert itself will be largely aired from 7pm (E4-Scrubs) 2pm (Comedy Central -Two and a Half Men) 12pm (Dave-Top Gear) onwards with regular showings between programme ad breaks up until the watershed in order to make room for stereotypically more mature adverts.

Advertising Codes

The Advertising Codes lay down rules for advertisers, agencies and media owners to follow.

Who writes the rules?

The ASA is not responsible for writing the rules. The Advertising Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).

BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.

CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.

What do the rules say?

The Advertising Codes contain wide-ranging rules designed to ensure that advertising does not mislead, harm or offend. Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised.

In addition, the Advertising Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.

The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.  

To ensure that my advert does not violate the broadcast terms set by CAP and the BCAP I have acknowledged that whilst my advert potetinally misleading though it may be poses no direct or indirect harm to the consumer society as a whole. I have also acknowledged the placement for other brand products such as Sony and Asus by incorporating the product placement logo into my advert.

Proposal form  

300: recreate the iconic 300 battle sequence in which a Spartan warrior is injured and cries out about his blisters in which he is told this is Clark's and is promptly kicked into the store for a fitting and complains they don’t feel right and upon departure come across the master chief entering the store. This is preceded by a slow motion walking sequence of the Spartans. ( Once again with regards to the soundtrack I would desirably intend to include scores from the OST (original soundtrack chief among these would be Fever Dream in which I would have extracts lifted and dynamic loops engineered to create the most engaging effect).Percentage Approval Rating: 59%

My target audience falls under a mix of C1 and B audiences, research into the film 300 and shoe adverts shows that C1 and B audiences are the most targeted audience for these productions. I will follow these typical audiences and present a shoe advert with the humour and style from the film 300. I will also incorporate a sense of humour from a gaming point of view with the term “Spartan” as the soldiers themselves are Spartans and from the game Halo the soldiers are called Spartans.  

For my advert i will produce it through GuerillaVision and broadcast said advert on E4, Dave and Comedy Central. This is due to the fact that GuerillaVision tend to lean towards production and development for adverts for a younger and more easily entertained audience. My selected channels cater best to my adverts needs. Dave appealing to a large male demographic, comedy central due for its comedic nature and E4 for its quirky advertising. The advert itself will be largely aired from 7pm (E4-Scrubs) 2pm (Comedy Central -Two and a Half Men) 12pm (Dave-Top Gear) onwards with regular showings between programme ad breaks up until the watershed in order to make room for stereotypically more mature adverts.